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Sports Business Professional

Brent
Yoo

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22-year-old sports business professional with experiences across journalism, social media, media distribution, talent management and partnerships.

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Brent Yoo
Brent Yoo, Duke University, Class of 2026
02
Career

Experience

Hover a card to learn more

International Content Partnerships

NBA
Summer 2025

Social Media

ESPN
Fall 2025

Sports Creators Partnerships

Wasserman
2026

Sports Content

UTA
2024

NIL + Marketing

Klutch Sports Group
Summer 2024

Credentialed Beat Reporter

LA Clippers
2023–24

NIL Partnerships Specialist

Duke WBB
2023–25

Contractor

SB Nation
2021–23

Editorial Contributor

Overtime
2022–23

Editorial Contributor

SLAM Magazine
2024

Sports Reporter

Duke Student Broadcasting
2022–25

Social Media Director

Duke Sports Business Conference
2023–25
Impact

By the Numbers

7Internships
5Publications
148M+Views Generated
24M+Social Engagements
170+Articles Published
3NIL Partnership Deals Closed
1Pitch Sold to Netflix
03
A Kid from Korea

Background

I started writing about the Clippers at 16, from my bedroom in Korea, 6,000 miles from where the Clippers played.

At 17, SB Nation hired me to cover the team, and I was waking up at 4 a.m. to write stories before school. By 20, I became a credentialed NBA writer and the youngest beat reporter covering the Clippers in 2023-24, with bylines in SLAM, Overtime, Vox Media, FanSided, The Chronicle, and more.

From there, my interests carried me to the business side of sports. I worked in talent at UTA and KLUTCH Sports Group, and closed multiple NIL deals for Duke Women's Basketball players.

In 2025, I joined the NBA's International Content Partnerships team, working on media rights distribution, international sports media landscapes, and global content strategy. I finished the year at ESPN, managing social accounts with more than 500 million combined followers.

I started 2026 with Wasserman, where I worked on brand partnerships for the biggest sports creators in the world. Upon graduating magna cum laude from Duke in May, I'm now full-time in Los Angeles, building at the intersection of sports and AI.

Brent Yoo holding a BELIEVE sign
Cameron Indoor Stadium

© 2026 — Brent Yoo — Duke University

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