22-year-old sports business professional with experiences across journalism, social media, media distribution, talent management and partnerships.

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International Content Partnerships

Social Media

Sports Creators Partnerships

Sports Content

NIL + Marketing

Credentialed Beat Reporter

NIL Partnerships Specialist

Contractor

Editorial Contributor

Editorial Contributor

Sports Reporter

Social Media Director

I started writing about the Clippers at 16, from my bedroom in Korea, 6,000 miles from where the Clippers played.
At 17, SB Nation hired me to cover the team, and I was waking up at 4 a.m. to write stories before school. By 20, I became a credentialed NBA writer and the youngest beat reporter covering the Clippers in 2023-24, with bylines in SLAM, Overtime, Vox Media, FanSided, The Chronicle, and more.
From there, my interests carried me to the business side of sports. I worked in talent at UTA and KLUTCH Sports Group, and closed multiple NIL deals for Duke Women's Basketball players.
In 2025, I joined the NBA's International Content Partnerships team, working on media rights distribution, international sports media landscapes, and global content strategy. I finished the year at ESPN, managing social accounts with more than 500 million combined followers.
I started 2026 with Wasserman, where I worked on brand partnerships for the biggest sports creators in the world. Upon graduating magna cum laude from Duke in May, I'm now full-time in Los Angeles, building at the intersection of sports and AI.


© 2026 — Brent Yoo — Duke University