Brent Yoo
22-year-old sports business professional with experiences across journalism, social media, media distribution, talent management and partnerships.
Experience
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International Content Partnerships
Social Media
Sports Creators Partnerships
Sports Content
NIL + Marketing
Credentialed Beat Reporter
NIL Partnerships Specialist
Contractor
Editorial Contributor
Editorial Contributor
Sports Reporter
Social Media Director
By the Numbers
Background
I am from Seoul, South Korea, and I graduated Magna Cum Laude from Duke University with a degree in Public Policy and an Innovation & Entrepreneurship certificate.
I'm a credentialed NBA writer and was the youngest beat reporter covering the LA Clippers in 2023-24, with bylines in SLAM, Overtime, Vox Media, FanSided and more. On the talent side, I've interned at UTA and KLUTCH Sports Group and closed multiple NIL deals for Duke Women's Basketball players. In 2025, I worked with the NBA's International Content Partnerships team, then ESPN's Social Media team, and most recently Wasserman's Sports Creators Partnerships team. I am now full-time in LA at a Sports × AI Startup.
Connect
Let's build something together.
© 2026 — Brent Yoo — Duke University
